Lou Friedmann

Modularis

Contract signed

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Contact Info

Full Name: Lou Friedmann
Company: Modularis
Contact Name: Lou Friedmann
Title: Fractional CMO
Email: lou@lasallemadison.com
Phone: +13127356272
Street Address: 220 N. Green St., Floor 2
City: Chicago
State: IL
Zip: 60607
Status: active
Notes: 90-day accelerator - 7,500 verbally agreed Jun 8 2026. June 18 strategy call booked.
Created: Jun 08, 2026 03:49 PM MDT

Contract

Signed

Signed by Lou Friedmann, head of marketing at Modularis on Jul 27, 2026 02:45 PM MDT

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Include Campaign Validation Commitment clause in contract

When checked, the contract adds a guaranteed 90-day optimization extension clause if a validated campaign is not identified during the initial engagement.

1Scope of Services Saved

The objective

Over the next 90 days we are going to build a growth engine that turns cold prospects into pipeline and revenue. Not clicks or vanity metrics. Real conversations with prospects who did not know, like, or trust you (yet).

Why us

We have spent the last four years working exclusively with tech firms: IT consulting, software development, and AI companies. That focus matters. We are not a generalist agency learning your world on your budget. We already speak your buyer's language and we know what moves the needle in this space.

The work starts with your offer. Most firms we work with who have grown from referrals or their network, have an offer and message problem. We are going to come up with campaigns built around specific, painful problems your prospects want fixed, positioned so the decision is derisked from both a time and a money standpoint. When the offer is right, cold traffic converts. That is where we start, and it is the difference between ad spend and return on investment.  Once you establish a CAC (customer acquisition cost) converting cold prospects to pipeline or revenue, you can grow and scale consistently.

Provider will deliver a 90-Day Growth Accelerator consisting of three phases:

Phase 1: Foundation (Weeks 1-2)
- Market and competitor research
- ICP (Ideal Customer Profile) refinement
- Ad account setup and pixel/tracking configuration
- Creative strategy and initial ad copy development

Phase 2: Launch and Optimize (Weeks 3-8)
- Campaign launch on Meta (Facebook/Instagram)
- A/B testing of creatives, audiences, and copy
- Weekly performance reporting
- Landing page optimization recommendations

Phase 3: Scale and Transition (Weeks 9-12)
- Scale winning campaigns
- Introduce new creative and audience expansions
- Knowledge transfer and documentation
- Transition plan for in-house or ongoing management

The outcome

By day 90 you should have a validated offer that resonates with cold buyers, live campaigns generating qualified meetings, and a documented system you own. Built to keep working long after the accelerator ends.

Invoice GAIP-012

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Payment 1

Preset

Amount

$2,500

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Payment 2

Preset

Amount

$15,000

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Activity Log

Contract signed Jul 27, 2026 02:45 PM MDT

Agreement and invoice resent Jul 27, 2026 01:55 PM MDT

Field updated Jul 27, 2026 01:54 PM MDT

Agreement and invoice resent Jul 23, 2026 03:12 PM MDT

Field updated Jul 23, 2026 02:13 PM MDT

Contract text updated Jul 23, 2026 02:04 PM MDT

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Contract text updated Jul 23, 2026 02:02 PM MDT

Invoice resent Jul 23, 2026 12:42 PM MDT

Field updated Jul 23, 2026 12:41 PM MDT

Agreement and invoice resent Jul 23, 2026 12:30 PM MDT

Agreement and invoice resent Jul 06, 2026 01:20 PM MDT

Field updated Jul 06, 2026 01:07 PM MDT

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Agreement and invoice resent Jun 09, 2026 09:24 AM MDT